Sabon Dead Sea
In this advertisement for beauty product line the brief was that the salt crystal from Dead Sea that being used for the line will transform in to abstract shapes that will then transform in to the package design pattern. The reverse engineering for the deform process I used kaleidoscope shapes effect and applied it layer by layer to the final result. This unique approach was basically design in motion were the entire design is being born while everything is moving.
Design, Animation, Compositing